We like to keep it real. Not just with our in your face product names, but with our on your face products. Because beauty should be fun! You can be mindful with your skin care and still throw an "F" word around now and then.

In fact, we put some serious TLC into our products, from production to testing to picking out the perfect sassy and sarcastic title. Every product goes from "I really wish there was a product that..." to "wtf should we name this" to "that's some cute ass packaging, go team, high five."